Course catalogue

When you make developing customer rapport a priority, you will experience many benefits. From the very first interaction, there are things you can do to begin earning customer trust and loyalty. Be friendly and genuine as you communicate. Always be honest and work hard to solidify your reputation as a trustworthy professional. As your relationships grow, find ways to help your customers outside of your role as their sales consultant. These opportunities to assist them in their successes will cement your rapport even more. And don’t forget that relationships with your colleagues and co-workers need as much attention and care as your customer connections. It takes hard work and teamwork to be successful. Taking the time to build rapport with both your customers and colleagues is the key that unlocks this reality.

• Identify Ways of Establishing Customer Rapport

• Identify Ways of Sustaining Customer Rapport

• List the Benefits of Building Customer Rapport

The art and science of asking questions is the source of all knowledge.

 - Thomas Berger

Asking open-ended questions is a powerful tool to not only spark new ideas and discussions but also developing strategic thinking, collaboration and innovative business solutions. Leaders who demonstrate curiosity and active listening skills are ideally qualified for asking open-ended questions and helping their teams discover original answers to corporate challenges.

• Define an open-ended question 

• Identify the best practices in asking open-ended questions 

• Explain how to encourage and enable employees to use open-ended questions in business meetings 

• Recognize the advantages of open-ended questions

Teams are the backbone of contemporary business life. Executive teams, work teams, cross-functional teams, high-performance teams, and project teams serve a variety of purposes, but they all have the same goal: to solidify the organization’s competitive advantage in the marketplace. 

Cross-functional team leaders draw individuals from departments across the organization to address a particular problem. They might select development engineers, marketing professionals, sales people, legal experts, customer service managers, accountants, and HR executives to apply their various talents to accomplish the goal. The concept is powerful. But this mix of diverse skill sets, professional experience, and personalities also comes with challenges—and you need to manage the team carefully in order to maximize its potential for success.

• State the challenges of handling a diverse team 

• List the ways to manage these challenges 

• Apply the strategies to leverage the power of your team

Leaders in a World Economic Forum study listed creativity as the third most important work skill they seek in employees. And as organizations face increasingly complex business issues, they are training their employees to be smart risk-takers and creative thinkers. They are hiring for these competencies, too. As you apply the recommendations provided in this course, your skills will increase, your employees will grow more confident and competent in their abilities, and together, you will create a powerful culture of innovation.

• Identify the need and ways to harness creative thinking    

• Identify ways to build a culture of creative thinking    

• Explore recommendations for developing your team’s creative thinking

Changing demographics, technology innovation, and global competition are driving enterprise-wide business transformation. Digital natives—two new generations of buyers and corporate talent—are wired to connect, communicate, and operate in this environment. How they instinctively navigate this digital age is redefining how organizations are responding to customer expectations, continuous business innovation, and competition. A recent Wall Street Journal article said, “We are in an era of extraordinary change in core business models. Technology is usually the cause.” As organizations shift from pre-digital age business models to more agile platform-based models, their strategies are changing too. Digital technologies are the tools that organizations are using to meet the demands of a new breed of the buyer and a competitive global economy. It’s clear that today—and going forward—every business is now a digital business.

• Learn how markets are getting transformed due to digital

• Recognize how business models get transformed due to digital

• Understand how digital influences strategy transformation for any business

In today’s corporate world, it is important for a leader to develop writing skill and create a personal brand. When you are able to write crisply and relevantly about topics you understand well, you will influence not only those in your organization but customers, industry peers, and potential clients too. Whether writing emails, business letters, online articles, or posting on social media, you have the ability to set yourself apart from other leaders if you can convey ideas in a way that clearly and powerfully persuades, motivates, or informs. In this lesson, you will learn how to plan, organize, and write business communications as well as create and manage your personal brand.

• Write clear and direct business communications 

• Build your personal brand

The workforce in most of the organizations has a mix of four generations. Individuals from the Baby Boom era are moving closer to retirement, while a new generation of workers, Generation Z, are entering the business world. Different cultural events and forces have so distinctly molded the Baby Boomers, Generation X, Millennials, and Generation Z that their approaches to work vary greatly. In this lesson, you will learn that strategic leaders seize the opportunity to leverage the wisdom and experience of the oldest generation and the entrepreneurial, technological, and ideological strengths of the younger generations to prepare their organizations for the future.

• Identify the similarities of all generations 

• Learn to lead the generationally diverse team 

• Build the bridge between these generations

Holding a meeting without a clear agenda is like taking a trip without a map.

-Marsha Egan, A success strategist and CEO of The Egan Group 

Did you know that the average American professionals attend over 60 meetings a month? About 39 percent of the meeting attendees doze off during these meetings. Another source claims that 50 percent of meeting time is wasted. These statistics probably don’t surprise you. In fact, they might even confirm some of the reasons you dread meetings. You may also have been a part of meetings that have discussions on unrelated topics. This course will help you learn how to make meetings productive.

• Create a meeting agenda 

• Identify the influence of the agenda during and after the meeting

Understanding customer motivation is both a science and an art. Purchasing decisions are based on a wide variety of rational and emotional factors. Besides becoming familiar with motivational models—the sales process and typical purchasing behaviors—you should also practice ongoing customer research. This research will help you identify changes in markets, competitors, products, and customer motivations. The more you understand the underlying principles that determine buying decisions, the more you will be able to satisfy existing customers, attract new ones, and develop the products and services they want.

• Explain the factors that influence purchasing decisions

• Determine how customers make buying decisions

• Use research methods/tools to understand customers

The principles that determine how a person reacts in a certain situation define that person’s workplace ethics. It is also defined as the belief that states hard work and integrity showing moral benefit adds strength to human character. It is a set of values centered on the importance of work and manifested by determination or desire to work hard.    

Workplace ethics ensures honesty, respecting the code of conduct, exhibiting good conduct, and strong moral principles.

• Identify the elements to establish the structure of ethical behavior   

• Enlist values to set the tone of cementing trust    

• Identify ways to reward ethical behavior at the workplace

As a person at a leading position, have you ever assessed your effectiveness as a coach? Although, coaching your team is the most underrated roles you play, it is the most important role too. This course addresses the five strategies used by effective coaches. Assess your skills against these five strategies and enhance your abilities to sharpen your coaching skills.

• Listen more to your team and talk less 

• Provide timely feedback to your team 

• Set up your team to win 

• Cheer your team 

• Provide your team with the right resources

Kurt Lewin a German-American psychologist, defined himself and his contributions within three lenses of analysis: applied research, action research, and group communication were his major offerings. One of the Cornerstone models for understanding organizational change was developed by him and is referred to as ""Kurt Lewin's three-stages of Change.

This model breaks into three-stages: Unfreeze, Transition, and Refreeze. In the ""Unfreeze"" stage, an organization prepares for the change. In the ""Transition"" stage, the change takes place and in the ""Refreeze"" stage, the change becomes solidified as the new norm.

• Describe the need for change

• Identify the three stages of Kurt Lewin’s change model

• List the activities in the unfreezing stage

• Explain why communication is important in the transition stage

• Explain the importance of refreezing

By definition, dynamic teams are composed of self-directed, goal-focused individuals, each with specific expertise and skills, who work together to create innovative solutions that consistently result in superior outcomes. But truly dynamic teams don’t just happen. They are the result of purposeful selection, a motivating vision, and strong leadership. In this course, you will learn how to identify potential team members, how much supervision and oversight to provide, and how best to motivate your people.

• Build a dynamic team 

• Guide the team to focus on work 

• Beware of group thinking 

• Lead the dynamic team

Proper handwashing means scrubbing hands with soap and water for at least 20 seconds, according to the Centers for Disease Control and Prevention.

Managers are expected to achieve strategic goals by making the best business judgments possible using limited resources. To do this successfully, they need to be able to budget and forecast. Forecasting is the process of analyzing historical data along with market, economic, and industry trends to make good financial and business decisions. We’ll review the role forecasting plays in constructing different kinds of budgets, avoiding common budget pitfalls, and planning for “what-if” scenarios.

• Identify the types of forecasting    

• Infer budgeting basics    

• Manage pitfalls   

• Planning for other scenarios

As a leader, one of your main responsibilities is to find good talent, cultivate that talent, and inspire loyalty and motivation in those talented individuals. Providing employee development is a great way to mature your staff and ensure that they stay with the organization. In this course, you will learn to provide the employees with the development they seek, using an Individual Development Plan, which is also beneficial for your enterprise.

• List the benefits of the Individual Development Plan 

• Create an Individual Development Plan

If you always do what you always did,  you will always get what you always got

- Albert Einstein 

Innovation by itself is a challenging and draining process. The unpredictability of the results of innovation adds to the stress of the innovator or innovation teams. Combining the task of innovation with a predictable process helps ease out the difficulties. This lesson focuses on the six areas which can be included in your innovation plan framework that will help you conduct the innovative team building activities in a constructive manner. You will also be in a position to identify the innovation roles and appoint the right persons to promote a flawless innovation process. Organizations that innovate new concepts using the correct framework and processes can ensure consistent industry growth. Take this lesson to learn about building innovation teams.

• Identify the six areas to include in your innovation framework 

• Describe and assign innovation roles to persons in the organization 

• Build innovation teams that drive success

Various masks: Procedural Mask vs Surgical Mask

"“We all need people who will give us feedback. That's how we improve.” 

-Bill Gates 

Feedback is an essential part of any manager-employee relationship. However, a lot of managers are reluctant giving corrective feedback. They either fear offending the employees or damaging the good rapport built over a course of time. But feedback is essential and beneficial for the manager, the employee, and the organization as a whole. So, how do you give negative feedback? This lesson will introduce you to the technique of sharing negative feedback using the sandwich feedback approach.

• Provide sandwich feedback 

• Assess the issues to be considered

Digital technologies are an undeniable part of today’s global economy. Digital organizations, like Amazon, have set the standard for the ideal customer experience, and all industries will need to embrace digital technology in order to satisfy customer needs and expectations. Digital Transformation can be defined as Business Transformation enabled through digital technologies, such as mobile, cloud computing, artificial intelligence (AI) and machine learning, robotics, data analytics, the Internet of Things, and Virtual and Augmented Reality. Within the workplace, as human work shifts to a more knowledge-based, continual learning model, the flexible and agile use of technology will be critical in attracting and retaining top talent. AI, RPA, data analysis tools, and machine learning are speeding repetitive tasks so that human workers can concentrate on activities that are less redundant and more productive and profitable. Organizations that focus on building company-wide cultures that embrace the agile, flexible world of digital technology will reap the benefits as they learn and grow.

• Explain how digital technology resulted in the transformation of customer needs

• Explain the role of digital technology in the transformation of the workforce

• Explain the role of digital technology in the transformation of operations

Kotter's 8-Step Change Model was created by Harvard University Professor, John Kotter. He perceived the change process as having 8 essential steps.

The 8 Essential Steps in this model are:

Create a sense of urgency for change

Build a coalition for change Form a vision for change 

Communicate the vision for change 

Remove barriers to change 

Generate quick wins for the change 

Stay persistent with the change 

Make the change permanent

• Describe Kotter’s 8-step change model 

• Explain what leaders can do to make the change successful

The simplest definition of diversity is “a range or variety of different things”. In the context of D&I, diversity refers to “the traits and characteristics that make people unique” which include (but are not limited to) race, ethnicity, age, gender, socio-economic class, ability, sexual orientation, and nationality. The summation of these variables combine to create life experiences which shape how a person solves problems, creates, and assesses risk. These are examples of “diversity of thinking” which yields direct and indirect benefits that are foundational to the business case for investments in D&I initiatives.

An inclusive environment is one in which “all individuals are treated fairly and respectfully, feel welcome, have equal access to opportunities and resources, and can contribute fully to the organization’s success".

• What you need to know before you create an anti-racism strategy?

• How to successfully support your strategy for combating institutional racism? 

• What are key steps for successful diversity programs? 

To better understand today’s digital age, it’s important to look back at the Industrial Revolution. As Steve Jobs said, “You can’t connect the dots looking forward, you can only connect them looking backward.” Just as the steam engine and other machines transformed the 18th-century economy, digital technologies are changing our world economy, business practices, customer expectations, and societal norms—and will continue to do so for the foreseeable future. And while it’s impossible to predict the exact changes that lie ahead, it’s possible to predict who will succeed: agile organizations who are able to quickly take advantage of new opportunities by applying digital technologies.

• Understand the parallels between the industrial revolution and the digital revolution

• Define Digital Transformation

• Understand how digital is changing the operation of businesses, affecting all business sectors, and is making organizations flatter

Follow Social Distancing: Avoid close contact with one another. Keep at least a six feet (2 meters) or the governmental recommended distance.

Leaders face conflict situations regularly as they manage team members, departmental issues, and organizational challenges. While there are core principles for solving these problems, they can’t all be solved using one strategy. Personality conflict between co-workers requires one approach, while an interdepartmental conflict requires another. In this lesson, we’ll look at several incidents and discuss how to resolve them. We’ll also suggest other strategies you can employ to address and minimize conflict in your workplace.

• Manage small group conflict   

• Manage large group conflict   

• Identify more strategies, tools, and thoughts on managing conflict

In today’s dynamic business environment, it has become of utmost importance for any organization to have a strategic plan in place. A strategic plan is a powerful instrument that helps a company commit to a future goal, motivate its organization through vision, clearly see its strengths and weaknesses, and move forward with a well-thought-out and measurable action plan. Thus, we can say that strategic planning sets direction, outlines measurable goals, and aids in changing approaches when moving forward. To develop an effective strategic plan, you must understand both where your business stands today and where it wants to be in the future.

• Define strategic planning and enlist elements of strategic planning      

• Explain the importance of an organizations mission and vision statements      

• Describe the core values and its unique value proposition     

• Outline goals, objectives, and plan to measure progress and performance

Leaders of successful sales organizations focus on strategic planning, intentional hiring, and effective coaching. They build a solid and well-defined sales framework that undergirds their sales team’s efforts. They prioritize hiring people who have the right skills, energy, and outlook. And they develop work environments that are highly structured, purposefully challenging, and appropriately supportive. When sales leaders achieve a good balance of these three factors, the sales process is streamlined, organized, and successful. 

• Build a strategic framework   

• Hire qualified salespeople  

• Coach your team members

"“The single biggest problem in communication is the illusion that it has taken place.” 

-George Bernard Shaw 

Thanks to technology, we now have numerous ways to communicate with one another. Organizations depend on social media, texting, and tweeting in addition to emails to present themselves to all the stakeholders. These rapid-fire methods of communicating have changed how we speak, how we receive information, and how we interpret the information we’ve received. Sometimes, these speed-of-light methods of connecting can affect our communication skills. Have you ever wondered if the receiver received your communication correctly or not? Do you evaluate the messages you send? This course will help you with tricks to communicate effectively using electronic media.

• Judge whether your message is essential and timely 

• Draft short messages 

• Use tools and white spaces for flawless messages 

• Convey the gist of the message in the subject line 

• Make decisions on when to not send emails and when to reply promptly

Do you want to mentor an environment of innovative thinking in your organization? A leader needs to have some qualities to promote innovative thinking among their team members. The leader also needs to know the techniques of exercising innovation. This lesson outlines the qualities and techniques as well as the four-step process of leading innovation sessions. You can also learn various strategies to maintain the environment of innovation in your organization. It encourages you to challenge your processes and think out of the box. This is a must-learn lesson for persons who want to lead innovation teams effectively.

• Describe an ideal change leader and team members

• Explain the techniques of exercising innovation

• Describe the four-step process of leading innovation sessions

The old saying, greater the risk, greater the rewards has probably rung true for many of us in different stages and areas of life. However, still most people tend to avoid risks when possible, because they think that inaction is often safer than action. The belief is that taking a risk is “exposing oneself to the possibility of loss or injury in the hopes of achieving a gain or reward.” But the legendary boxer Muhammed Ali stated “He who is not courageous enough to take risks will accomplish nothing in life.” In this course, you will learn to mitigate risks and start taking calculated risks.

• Recognize the need for smart risk-taking and its 5 components

• Determine the strategies of smart risk-taking  

• List the types of risk-taking cultures

Consistent business analysis is critical to a company’s short- and long-term success. Because the SWOT framework is such a simple, flexible, and powerful tool, organizations can use it to examine, plan, and implement business decisions and plans that range from incremental to comprehensive. By gathering a range of input from inside and outside the organization, your analysis will provide substantial, relevant, and objective data to guide your decision-making. Whether you’re planning new corporate-wide strategic goals or reviewing departmental processes, a well-executed SWOT analysis will enable you to focus on your strengths, diminish threats, and take advantage of identified business and market opportunities as you move forward.

• Describe SWOT Analysis   

• Conduct a SWOT Analysis   

• Create a SWOT Action Plan

The balance sheet is one of several financial reports that organizations use for monitoring and planning purposes. It is a snapshot of a company’s financials on a specific date. All balance sheets include three components: assets, liabilities, and owner’s (or shareholder’s) equity. The report shows the resources an organization owns (assets), how much money it owes (liabilities), and how much equity the owners (or shareholders) have after liabilities are subtracted from the assets. This is also called the net worth of the company. Some of the benefits of being able to read and understand a balance sheet include making better management decisions, identifying potential financial issues before they cause bigger problems, and improving your company’s organizational efficiency.

• Record the assets of a company    

• Define liabilities    

• Explain owner’s equity

Employees working in an organization bring a level of enthusiasm and energy to the work they do in the organization. They are committed and creative in their approach. This energy is crucial for any organizational success, and it is termed as emotional motivation. The factors influencing this energy level can be either intrinsic or extrinsic. In this lesson, you will learn about both intrinsic motivation and extrinsic motivation and how to leverage them. 

How do you motivate your team to do their best? You give them the tools, trust, and time to make their jobs personal. You provide enough challenge for them to work at facilitating better, but not so hard that they become discouraged. Help them connect with their work and give them a reason to work, which is beyond the paycheck. 

• Explain the challenges of using extrinsic motivation 

• Learn the three methods of intrinsic motivation: autonomy, mastery, and purpose

Defining your competitive edge, target market, and competition is just the first step to gaining more market share in your industry or niche. This is an ongoing process. You must continuously research, review, and revise these three factors in order to maintain your edge. Use your research alongside a competitive strategy to drive internal and external efforts through marketing, corporate culture, training, hiring, research, operations, customer service, messaging, leadership, and more. Defining and leveraging your unique competitive edge is the key to market success.

• Define your competitive edge    

• Define your target market and identify your competition    

• Practice the strategies for building your competitive edge

The virtual interview can be a challenging and difficult process if you don’t prepare properly. You may face many challenges, such as technological, ambience related issues. However, to convene a successful interview, it is important to how to overcome these challenges. Branding your company is also one the challenges you may face when conducting virtual interview. Home setup throws various set of challenges, which one must overcome to have successful virtual interview. In this course, you will learn to overcome the challenges faced in conducting a successful virtual interview. 

• Identify the requisites of a pre-interview process

• List best practices while conducting interview virtually

• Identify post interview actionable

A dream doesn't become reality through magic; it takes sweat, determination and hard work.

 -Colin Powell 

A new methodology for innovation, “Trystorming” is a combination of “Brainstorming” and “Trying” something practically. This lesson highlights the difference between brainstorming and trystorming, and provides the guidelines for where and when it can be used. Trystorming is a practical approach to innovating by focusing on practically trying or experimenting within reasonable limits to understand the efficacy of an idea before implementing it fully. Take this lesson to pick up the basics of trystorming and lead innovations in your organization.

• Explain what is trystorming 

• Know the difference between trystorming and brainstorming 

• Describe the guidelines for trystorming and where it can be used

Over 50 years ago, a social psychologist Douglas McGregor of MIT published a book outlining his research of two contrasting management styles: Theory X and Theory Y.  

He argued that Theory X, based on hierarchy and power, was an outdated authoritarian “top-down” way of managing people. Theory Y, he proposed, was an improved, alternative method of management, one that was more participative and synergistic.

• Define Theory X and Y management styles 

• Describe Theory X and Y from the management’s and worker’s perspective 

• Differentiate between Theory X and Theory Y managerial styles

Sales effectiveness is the process of identifying and utilizing the right sales activities to generate the best sales outcomes. Your definition of a successful sale will depend upon your product, service, corporate goals, and objectives. Companies measure their effectiveness in a variety of ways: increased profit, new product sales, or shortened sales cycle. Successful sales organizations share a commitment to defining, measuring, and optimizing all of the components of their sales process in order to consistently achieve strategic goals. 

• Build an effective sales process   

• Measure your sales process  

• Practice the customer-centric sales approach

How much time do you spend developing your leadership succession plan? As older leaders begin to retire at greater rates, the 2018 Deloitte Millennial Survey discovered that 65% of potential millennial leaders feel unprepared to take their places. Forbes reports that by 2025, 75% of the workforce will be made up of millennials. These statistics suggest that there’s a leadership crisis on the horizon. Designing a strategy and framework to direct leadership development is mission critical for every organization. Training—and retaining —emerging leaders in your company should be a top priority. Understanding what team members want and expect from an employer will help you develop the right programs and systems to keep your talent engaged in learning, growing, and contributing to your organization.

• Retain your talented resource   

• Design a leadership development framework   

• Create a culture of learning

Leadership education is an ongoing process. Your success will increase when you invest time in studying leadership models and characteristics, reading about great leaders, putting your knowledge into practice, and then evaluating the results. It takes different skills and abilities to successfully lead small and large teams. In this course, you will get familiarized with many advantages and disadvantages, as well as the best practices to be adopted to lead small and large teams successfully.

• Identify the strengths and challenges of large and small groups

• Examine the best practices for leading small teams

• Examine the best practices for leading large teams

Organizations are changing, and so are our offices. The new age millennials are shifting toward the virtual world. More and more organizations use virtual teams to meet corporate goals. This has created the need to determine how best to manage and lead these virtual groups. 

Traditional methods of managing on-site groups don’t work with remote workers, because virtual teams are most often composed of workers who are spread over a varied geographic and cultural expanse and communicate, for the most part, electronically. Future Workforce Report states that 63 percent of companies utilize virtual workers, but only 57 percent have standards in place to manage the process. 

In this lesson, you will learn to effectively guide teams that they rarely see face-to-face.

• Establish requirements 

• Build mutual trust with your virtual team 

• Communicate frequently with them

The majority of meetings should be discussions that lead to decisions.

 -Patrick Lencioni 

An important part of planning a successful meeting is deciding who should attend the meeting. In the previous course, we have learned that less is more. Invite only those persons who are necessary to achieve the vision and are committed to getting the work completed. Similarly, it is equally important to define and assign specific roles and responsibilities to the team members attending the meeting. This is a critical part of pre-planning. Careful planning ahead of time will result in less resentment, less time wasted, better decisions, and greater ownership of the process by each member of the team.

• State the different roles played in a meeting 

• Determine the roles and responsibilities of a meeting leader

Social scientists have studied and designed leadership theories for decades to understand and explain how great leaders are made. They have compiled lists of leadership traits and constructed frameworks and models to illustrate the leadership phenomenon. And while these theories are detailed, thoroughly researched, and insightful, none provide “the” singular leadership model that works for every high-level manager aspiring to lead their team effectively and successfully.

What they do provide is an abundant source of leadership data that can be used to create your own flexible brand of leadership. Leaders face a wide range of tasks, responsibilities, and challenges—both anticipated and unexpected—every day.

Assembling a toolkit of leadership options that can address them is something smart leaders do. Let’s study the specifics of some core leadership theories and how you might use them in different business scenarios.

• Identify the Traits and Contingency theories

• Describe the Behavioral theory

• Explain the Transformational Leadership theory

Managers are often called to present to the groups of customers, cross-departmental teams, or in-house decision-makers. The process of crafting and delivering a presentation requires organizational skills, insight, technical abilities, and courage. Public speaking can be intimidating. But, by taking the time to methodically plan and execute the necessary details, you can be prepared and confident to deliver an effective presentation. This course will walk you through the steps you’ll need to plan and organize your topic, choose visual aids, consider technology tools, and practice delivering your speech. 

• Research, decide, and plan your presentation  

• Create a presentation with additional aid   

• Practice and make the presentation

Executive presence isn’t something you’re born with, it’s a combination of learned behaviors and characteristics that can be developed. Depending upon your personality, industry, business goals and challenges, executive presence can be manifested in different ways. 

Having great presentation skills and making a strong first impression based on your clothing and demeanor is not executive presence. You need more substantive abilities to face daily business challenges, speak your mind while maintaining your composure, or inspire your team to commit to a demanding new goal. Executive presence is a purposefully developed hybrid of internal character and external presentation. Let’s look at the qualities that distinguish great leaders from mediocre ones.

• Identify the attributes of executive presence

• Gauge your executive presence and gain insight

• Receive feedback in different forms

• Develop your own executive presence

People generally do business with people they like or look up to, and not just with a company. This means that successful leaders build their personal brand, resulting in the achievement of organizational goals. A personal brand can elevate you above the crowd and help you achieve your personal and professional goals. It is a constant and ever-changing process of identifying your goals, setting up a plan, and monitoring it consistently. Your brand is a combination of the skills you develop and the behavior you display. In this course, you will look at the traits of building a successful personal brand.

• Define personal brand

• Enlist strategy to build a personal brand

• State the steps to build a successful personal brand

When writing business emails, letters, memos, and other communications, it’s important to check for any grammar or spelling errors that can distract from your message. Misspelled words and grammatical errors are easy to fix if you make a habit of using the spellcheck and grammar features on your computer. In this course, we will review basic punctuation rules. We will examine some common sentence structure mistakes. And we’ll study some common word choice errors. Finally, we’ll provide a list of online resources and books. Don’t let grammar and word choice errors blur your message or damage your credibility.

• Use appropriate punctuations    

• Improve your sentence structure    

• Identify the common mistakes in word usage

In this lesson, you will learn how a culture of learning leads to success. Establishing a culture of continuous learning in your organization takes time and effort, but the results are worth the investment.    

Begin with gaining the support of executives, and then start to incorporate learning into your overall mission, your strategic goals, and value statements.   

Work to get “buy-in” from everyone in your company, and include them in finding ways to learn, teach, and share knowledge.   

Establish easy-to-use systems and processes that make learning an expected part of your corporate behavior.    

Your organization and employees will benefit not only through increased productivity and higher profits, but in personal development and job satisfaction as well. 

• Describe a continuous learning organization     

• List the benefits of a continuous learning organization    

• Build a culture of continuous learning

Whether you’re publicly challenging long-held beliefs or experimenting with a new idea, it’s normal to experience fear or discomfort. You can reduce these emotions by creating a workplace that openly promotes change, welcomes honest and productive discussions, sees failure as a necessary part of business success, and rewards and supports risk taking on a daily basis. It may seem ironic, but when you instill a continuous learning culture and growth mindset in your organization, failure can actually lead to success.

• Identify methods to challenge the status quo   

• Identify reasons for bias towards encouraging smart failure and suggest solutions    

• Enlist ways of encouraging learn from failure culture

First and most importantly, it is the just and moral course of action. Centuries of exploitation, oppression, and disenfranchisement of the Black community has resulted in predominantly white leadership in most organizations. Companies must intentionally disrupt the systemic barriers in place that maintain the biased (prejudiced, race-based) status quo in order to create more inclusive and sustainable organizations that better serve the community.

• Why should companies invest in Black talent?

• How do companies identify and attract Black talent?

• How do companies develop and retain Black talent?